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Permira's Valley Pioneers Chart Path to $4.2 Billion Dealmakers

Published Monday March 6

Britain buyout firm opened Silicon Valley office in 2008

Tech co-head Ruder says America deal market is ‘heated’

When former Adobe Systems Incorporated CEO Bruce Chizen agreed to join Permira’s brand new Silicon Valley office in 2008, one of his 1st questions was how to spell the buyout firm’s name.

Along with Brian Ruder, the firm’s co-head of technology who joined Permira at the same time, Chizen was betting on something of an not known quantity in the Valley: the 1st British private equity firm to set up shop on the West Coast, and one that was hoping to live up to the Latin meaning of its name — ‘surprisingly different.’

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Article length: About 1250 words.
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